How to design a handle for a firm of such stature? I started making sketches, but kept them to myself. In the beginning, they were strange ideas, and looking at them, I wondered if I really wanted to produce a handle like that. To tell the truth, no. Maybe the handle does not always have to play the leading role. Maybe it can be understated.
Yes, just a handle – not a flower, a spacecraft or an engine component. The simpler I drew it, the more I liked it. Then I had the idea to puff it up a little, to make it more like a comic strip.
— Vroom Vroom, carpet, Imagomundi 2007
When Mr Olivari asked me, “What do we call it?” I said that it reminded me of the Olivari logo. Antonio said, “Then Logo it is!”. — James Irvine